A Guided Tour of Wayfinding Signs

Do you have a business where the campus is complicated, or maybe an office space with several offices or, perhaps, multiple floors with several offices per floor?
Wayfinding signs can be a superior method for helping folks navigate your building or space with ease.

What types of organizations can be benefit from wayfinding signs?

  • Hospitals
  • Office buildings/spaces
  • Religious institutions
  • Hospitality venues

The greater the complexity of a building or of an exterior space increases the likelihood that a customer or visitor would require signage to help them navigate.
Typically, they are looking for the following:

  • Restrooms
  • Offices
  • Direction
  • Entry or exit points
  • Accessibility direction
  • Stairwells
  • Elevators
  • Emergency routes

What makes a wayfinding sign successful?

Visibility: You know a good wayfinding sign when you see it because you don’t have trouble seeing it. It is placed where you need it and is at a level that meets your eyes so that you can determine which direction you need to go.

Legibility: The ability to read a wayfinding sign is a strong marker of success. A good, clear font that is sized appropriately can be read with ease.

Clean layout: The wayfinding information can be detected immediately and isn’t part of a cluttered mess of information. Wayfinding direction should be simple, clear, and evident.

Best Sign Group has provided interior wayfinding signs for medical and educational institutions, and exterior wayfinding signs for a variety of businesses and organizations.
Contact us to find out how we can help your customers or visitors find their way around your space.

By |2017-11-28T15:07:21+00:00April 28th, 2017|Uncategorized|0 Comments

About the Author:

Josh Wise is a graphic designer for Best Sign Group. He also has experience in inbound marketing and social media marketing.

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