Mike Gilbert from the Jones Trust brought a coroplast sign in to the office for the ALS Walk hosted by the local chapter of the ALS. The sign he showed us had been patched and taped over with updated information over the years. It was poor design and didn’t inspire individuals to participate.
We accepted the challenge to update the design for him. What you see on the left is that updated design, which focuses on conveying information in a logical and impacting way. The call to “Join Us!” is prominently displayed. The when, where, and what follow the invitation. We liked this approach of capturing the audience’s attention before leading them into the actual information surrounding the ALS walk itself.