Imagine for a moment that the scene above is full of logos rather than people.
Now imagine that those logos are all vaguely similar and that they represent the logos of your competitors. Whether you have an existing logo or are about to create one, it’s important that your logo avoids becoming the Waldo of the scene.
Ensure that your logo has the following fundamental characteristics to help separate it from the pack:
Yikes. Simplicity is scary to most folks. However, a good logo is simple and achieves its goals. When you see a logo that is “all over the map”, awkward or disjointed (in terms of design), that tends to suggest to the audience that the business itself might be a bit unstable and “all over the map.” Keep a logo design simple in order to appeal to a greater number of prospects.
Recognizable and Memorable
What kid doesn’t know those supremely identifiable golden arches when they emerge on the horizon of the next interstate exit? Do you need to read the word “McDonald’s” to recognize the logo? Not at all. The simple, golden arches do a good share of the visual work in making the logo recognizable and memorable.
From the foundation of your logo’s design, making it easily memorable and recognizable should underpin your efforts.